NVIDIA, a pioneer in graphics processing units (GPUs), has taken the gaming and creative community by storm with the announcement of the GeForce RTX 40 SUPER Series GPUs on January 8. This groundbreaking series introduces the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER, promising an unprecedented blend of gaming prowess and generative AI capabilities. These GPUs are set to bring more power to the PC gaming and content creation, with prices starting at $599. Let's check out the complete details of each GPU:
| GPU Model | Performance Metrics | Price | Availability |
| GeForce RTX 4080 SUPER | Up to 52 shader TFLOPS, 121 RT TFLOPS, 836 AI TOPS | Starting at $999 | Available January 31 |
| GeForce RTX 4070 Ti SUPER | Enhanced frame rates at 1440p and up to 4K | Starting at $799 | Available January 24 |
| GeForce RTX 4070 SUPER | 20% more cores than RTX 4070, faster than RTX 3090 | Starting at $599 | Available January 17 |
Empowering Gaming and Creativity
The GeForce RTX 40 SUPER Series is built on the latest Ada Lovelace architecture, delivering unparalleled performance. These GPUs boast up to 52 shader TFLOPS, 121 RT TFLOPS, and an impressive 836 AI TOPS, providing the muscle needed to elevate gaming and creative endeavours. The GeForce RTX 4070 SUPER, with a starting price of $599, leads the charge, offering an optimal blend of affordability and performance.
Visual Prowess with AI Magic in PC
PC gamers demand top-tier visual quality, and NVIDIA responds with its AI-powered Deep Learning Super Sampling (DLSS) Super Resolution, Frame Generation, and Ray Reconstruction technologies. These features, combined with ray tracing, usher players into stunning worlds within games like Diablo IV, Pax Dei, and Horizon Forbidden West. DLSS, in particular, takes gaming immersion to new heights, generating seven out of eight pixels through AI and accelerating full ray tracing by up to 4x with improved image quality.
Matt Wuebbling, Vice President of Global GeForce Marketing at NVIDIA, expressed the excitement surrounding these GPUs, stating, “For everyone from gaming enthusiasts to creative professionals, GeForce RTX SUPER GPUs are simply awesome upgrades.” These GPUs support over 500 RTX games and applications, preparing users for the number of generative AI apps heading to PCs.
Meet the RTX Super Series Heroesx
Whether you are aiming for 4K gaming supremacy with the GeForce RTX 4080 SUPER or seeking high frame rates at 1440p with the GeForce RTX 4070 Ti SUPER, NVIDIA has you covered. The GeForce RTX 4070 SUPER, with 20% more cores, offers a sweet spot, providing excellent performance at a fraction of the power.
- 1. GeForce RTX 4080 SUPER –
Priced at $999, this GPU is a 4K monster, powering fully ray-traced games with blistering performance. With 836 AI TOPS, it outpaces the GeForce RTX 3080 Ti, offering more cores and faster memory for a performance edge. Available starting January 31.
- 2. GeForce RTX 4070 Ti SUPER –
Ideal for maxing out games at super-high frame rates at 1440p and up to 4K. With 16GB frame buffer and a 256-bit memory bus, it's 1.6x faster than the RTX 3070 Ti and 2.5x with DLSS 3. Priced at $799, it hits the market on January 24.
- 3. GeForce RTX 4070 SUPER –
Arriving with 20% more cores than the RTX 4070, it outpaces an RTX 3090 at a fraction of the power. With DLSS 3, it's 1.5x faster. Priced at $599, it hits shelves on January 17.
Availability and Where to Buy?
Gamers and enthusiasts eager to get their hands on the groundbreaking GeForce RTX 40 SUPER Series GPUs won't have to wait long. The NVIDIA Founders Edition Design for both the GeForce RTX 4080 SUPER and GeForce RTX 4070 SUPER will be available directly from NVIDIA.com, ensuring a seamless and reliable purchasing experience. Additionally, these cutting-edge GPUs will be stocked by select retailers, including trusted names like ASUS, Colorful, MSI, and more.
For those seeking a personalized touch, custom boards from top add-in card providers will offer a variety of options, including stock-clocked and factory-overclocked models. Gamers and content creators alike can explore these choices to tailor their GPU selection to specific performance needs. Keep an eye on your preferred retailers ASUS, MSI, GIGABYTE, ZOTAC, Colorful, Gainward, GALAX, INNO3D, KFA2, Palit and PNY for the availability of these Super series GPUs.
Generative AI for the Masses: AI-Powered Laptops and PC
NVIDIA isn't just stopping at GPUs; it's revolutionizing AI experiences across its ecosystem. It brings generative AI to masses with their Tensor Core GPUs, LLMs, and tools for RTX enabled PCs and developer workstations. The company introduces AI laptops from top manufacturers, aiming to enhance PC experiences with generative AI. The GeForce RTX SUPER desktop GPUs and AI laptops from leading manufacturers like Acer, ASUS, Dell, HP, Lenovo, MSI, Razer, and more will be hitting the market. These laptops will be delivering 20x-60x performance compared to using neural processing units, come equipped with GeForce RTX GPUs, unlocking generative AI capabilities right out of the box.
To further empower developers and consumers alike, NVIDIA is introducing AI Workbench, a unified toolkit for AI development. This tool, available in beta later this month, streamlines access to popular repositories, making it easier for developers to create, test, and customize pretrained generative AI models. NVIDIA's commitment to driving new experiences is evident in its collaboration with HP, integrating AI Foundation Models and Endpoints into the HP AI Studio for simplified and optimized model deployment across PCs and the cloud.
NVIDIA's commitment to advancing generative AI is underscored by the release of new applications and services. NVIDIA RTX Remix, ACE microservices, and DLSS 3 with Frame Generation are set to redefine how users interact with their PCs, opening up new possibilities in gaming, content creation, and everyday tasks.
Deep Dive into NVIDIA’s Ada Lovelace Architecture:
Talking about the Ada Lovelace architecture, the powerhouse behind the GeForce RTX 40 SUPER Series GPUs, feels like stepping into a futuristic gaming realm crafted with precision and innovation. Think of it as the beating heart of NVIDIA's dedication to redefine how we experience gaming and unleash creative potential. Ada Lovelace isn't just a name; it's a promise of cutting-edge technology that elevates gaming and content creation.
Picture this architecture as a magical blend of efficiency and power, ensuring your gaming adventures are not only mind-blowingly immersive but also eco-friendly. NVIDIA has worked wonders to enhance power efficiency, allowing you to enjoy top-tier performance without draining your power resources. This means you get a sustainable and high-performance gaming companion, ready to accompany you on extended journeys through virtual worlds without compromising on the awe-inspiring visuals.
Now, when it comes to the Ada Lovelace magic in action, think of it as the wizardry behind lifelike reflections, shadows, and lighting in your favourite games. Thanks to this architecture's optimized ray tracing, your gaming landscapes become more realistic than ever. But it doesn't stop there – Ada Lovelace also introduces the wizardry of AI processing into the mix. From magically upscaling visuals in real-time to enhancing overall gaming and creative performance, the RTX 40 SUPER Series GPUs become your personal enchanters. It's not just about the technology; it's about creating a gaming experience that feels like pure magic, and Ada Lovelace is the architect of that enchantment.
DLSS Technology and its Impact:
NVIDIA's Deep Learning Super Sampling (DLSS) technology is like giving your favourite games a magical makeover, transforming them into a visually stunning and smoothly immersive experience. Picture it as a gaming wizard casting spells to enhance graphics and performance simultaneously. DLSS taps into the power of artificial intelligence, using NVIDIA's Tensor Cores to upscale lower-resolution images on the fly. It's like having a digital artist rework every frame in real-time, creating visuals that not only match but often exceed native high-resolution graphics.
Now, let's talk impact. When you see standard rendering compared to DLSS-enabled gameplay, it's like witnessing a game-level glow-up. DLSS doesn't just maintain visual quality; it's a performance booster, providing smoother gameplay and sharper visuals, all while turbocharging your frame rates. It's the kind of magic wand every gamer dreams of – unlocking hidden potentials in your hardware, letting you explore more demanding game worlds without sacrificing the enchantment of a truly immersive gaming experience. So, with DLSS, NVIDIA isn't just introducing technology; it's handing you a key to a gaming realm where visual excellence and seamless performance coexist in perfect harmony.
Conclusion
NVIDIA's RTX Super Series GPUs and the accompanying AI innovations signify a major leap in the gaming and creative worlds. As these GPUs become available to users worldwide from Jan 17, the promise of transformative AI experiences on PCs is more tangible than ever. The gaming universe welcomes its new RTX 40 Super series heroes, and the impact on both gaming and AI-powered applications are ready to be revolutionary and laid the foundation for a new era in gaming and computing.
